Pitching investors is not easy
Raising even a small amount of money from investors can take months of effort and hundreds of meetings. If just the thought of fundraising gives you heartburn, you are not alone. Doing it wrong, getting ripped off, or simply failing can jeopardize your company and your future. Pitching investors is simply not something most business owners do well.
Fortunately, fundraising is not something you have to do alone. Investment bankers and other consultants can plan and execute a capital campaign for you. In fact, a reputable fundraising intermediary will likely speed up the process, reduce your risk, and get a better deal for you, all while you are diligently running your business.
G8-plus has an enormous database of potential investors with exact specifications of the types of companies he/she wants to invest in (including for example the amounts and the type of industry). This makes it easier for us to connect the entrepreneurs to investors.
Looking for funds in all the right places
London continues to maintain a leading position as a financial centre in the 21st century, and maintains the largest trade surplus in financial services around the world. London is the largest centre for derivatives markets, foreign exchange markets, money markets, issuance of international debt securities, and international bank lending. London benefits from its position between the Asia and U.S. time zones, and from its location within the European Union. The Bank of England and the European Banking Authority are based in London.
London has swapped places with New York to become the world’s leading financial centre, according to a detailed study of 86 cities. G8-plus has options to attract capital from the UK financial markets.
Situated in the heart of Europe and nestling in a stunning landscape, Zurich ranks among the world’s top cities for quality of life. Security, prosperity and the cosmopolitan spirit of Zurich’s residents are important factors for well-being. The top-class, multifaceted choice of cultural and leisure time activities enthuse and delight Zurich’s residents and visitors alike.
Zurich offers outstanding framework conditions as a business location. Other features are Zurich’s comparatively moderate taxation, a flexible labour market with a highly qualified workforce and straightforward access to top educational and research institutions, as well as high service quality and service-mindedness.
Zurich’s well-developed infrastructure –such as direct connections to the airport and public transport– make the region one of the most attractive business locations in the world. Some carefully selected entrepreneurs will be given the opportunity to present their projects to the haute finance of Zurich, during one of our events.
The Netherlands as a key financial hub
The Netherlands is key financial hub that attracts globally minded institutions and top international talents. The Dutch financial sector actually employs some 270,000 people all in. For the Amsterdam Metropolitan Area, that equates to 20% of the GDP and 26% of its total employment. The Amsterdam Area has a rich heritage as a financial centre. It was home to the world’s first central bank and stock exchange during the Golden Age and it has maintained its importance over the centuries. These days it’s home to approximately 50 international banking chains (including the biggest brands from Asia, Europe and North America, such as ICBC, Deutsche Bank, Royal Bank of Scotland, Bank of Tokyo-Mitsubishi UFJ and Citibank), more than 20 major insurance companies and it is one of the world’s largest trading centres for derivatives. And, of course, the Amsterdam Stock Exchange, which was established in 1602, is still going strong in the heart of the city centre, presently managed by Euronext Amsterdam. G8-plus has options to attract capital from the international financial markets by using The Netherlands as a financial hub.
Preparing the pitch
Investment Vehicles in Ireland
Ireland has a worldwide reputation as a significant centre for international banking, funds and insurance. The country’s international financial services sector has witnessed dramatic growth and phenomenal success since its launch in 1987. International financial services plays an important role in Ireland’s export-orientated, open economy, attracting significant numbers of foreign-owned companies to Ireland. The core of Ireland’s international financial services industry are the over 400 companies that provide internationally-traded financial services and technologies. Half are Irish-owned companies, with the other half being foreign-owned. Six out of the top 10 companies on Forbe’s list of the world’s most innovative companies have Irish operations. You might consider to set up an investment vehicle in Ireland.
Preparing offering documentation
The offering documentation for an investment includes the private placement memorandum, the business plan, the formation documents of the company and a pitch deck. It should be seen as an almanac of fact, the atlas of numbers. The offering documentation is the bible of the company. As with any written document, it becomes dogma. In other words: it is important. Take care to draft complete, honest, and accurate offering documents.
The entrepreneur writes the offering documents (or, as is often more accurate, the entrepreneur’s advisors do). Writing offering documents is a time-consuming process, so the entrepreneur needs to make sure the book-writing takes priority in his/her daily activities.
Well-written offering documentation spells out the value proposition for the investor. It includes an in-depth review of the company’s operations, finances, sales, marketing, customers, employees, facilities, and more. This collective information should be sufficient for an potential investor to make an proposition to the entrepreneur.
Think of an offering document as a road map to value. The entrepreneur has to show the potential investor where he/she can realize value. And of course, entrepreneur has to confirm that value proposition.
Taking it a step higher
A listing on the Euronext platform facilitates the marketing of participations in your company to specific categories of investors. Institutional investors, in particular, are often restricted or prohibited from investing in unlisted securities or in securities which are not listed on a stock exchange. The listing on a stock exchange appeals to investors as often legal, regulatory or internal mandate requirements restrict their exposure to unlisted securities. In the current market, the desire amongst investors for transparency and credibility is essential. Once listed on a European stock exchange, the listed investment funds’ details are published on websites, together with all announcements and circulars. This information is fed to various data vendors such as Thomson Reuters and Bloomberg.
If your project is big enough, you might consider a listing on the the Euronext platform. We have the possibility to introduce you (without any obligations) to one of our selected banks in order to provide you with further information and conditions.